News: Starbucks Enters in Digital News Experience $SBUX

Starbucks Coffee Company, has announced an elevated digital news experience for the Starbucks® mobile app, the result of an expanded relationship with The New York Times Company which publishes one of the most widely-read and authoritative news publications in the world.

As part of the agreement, The New York Times top news of the day as well as a selection of other articles addressing key social, political and economic issues will be available for free via the Starbucks® mobile app for the 10 million My Starbucks Rewards® loyalty members. These customers will also have the opportunity to earn “Stars” through paid digital and print subscriptions to The New York Times.

Mark Thompson, president and CEO of The New York Times Company said, “We have enjoyed a long and fruitful association with Starbucks and we’re delighted that this agreement will further extend our digital relationship.

View the full release here.